Feeling the impact with Louisiana’s newest B Corp: Feels!

Feels was started in 2023 by husband-wife duo Chase Mattison and Caitlin Knoepp in New Orleans, Louisiana. With a mission to make corporate and individual giving more accessible and fun, Feels started printing cards that allowed users to load money onto a QR code to donate to verified charities of the card receiver’s choice (if you were a speaker or volunteer at BLD Southeast 2023, you may recognize their cards as one of your thank you gifts!)

With a mission rooted so deeply in impact, it’s not surprising that Feels has become Louisiana’s seventh B Corp! With an impressive score of 101.2, Feels has proven that they are committed to their social and environmental goals they set out to meet. 

We recently sat down with Caitlin & Chase to discuss their newly awarded and well earned B Corp status.

PPC: So, Chase and Caitlin, how does it feel to finally be a certified B Corp?

Feels: It feels incredible! After all the hard work and aligning our mission with our values, becoming a certified B Corp is like getting a big stamp of approval that we’re doing things right. It’s awesome to join a community of companies that care about people, the planet, and profit. We’re pumped about what’s ahead and ready to keep doing good while growing! It’s only the beginning, and we’re here for it!

PPC: Can you tell us a bit about why you wanted to become a B Corp? 

Feels: We wanted to become a B Corp because it’s like the ultimate badge of honor for companies that care about more than just making a profit! At Feels, we’re all about making giving back fun, easy, and impactful—and being a B Corp helps us walk the talk. It’s our way of making sure we’re doing things right—caring for people, the planet, and our community. Plus, it feels great to be part of a club of companies that are all about using business for good!

PPC: We saw you guys getting involved in the B Corp community well before your certification. Not only did you attend BLD Southeast in 2023, but your services were part of the thank you gifts for speakers and volunteers. Why is getting involved in the B Corp community important to you?

Feels: Getting involved in the B Corp community was a no-brainer for us because it’s all about connecting with awesome companies that share our mission to do good in the world! Before we got certified, we wanted to dive in, learn from the best, and show our support—so partnering with BLD Southeast and providing thank-you gifts felt like a natural fit. We’re all about building a community of businesses that push each other to do better and make a real impact.

PPC: The B Corp movement in the south seems to be growing pretty quickly. What do you have to say to other small southern businesses who are considering B Corp certification? 

Feels:  To any small southern businesses thinking about certification, I’d say—go for it! It’s an incredible opportunity to show that your business cares about more than just the bottom line. Yes, it’s a bit of work, but the payoff is huge. It helps you build trust with customers, connect with like-minded businesses, and hold yourself accountable to the values that matter most. Plus, the support from the B Corp community is amazing, and you’ll be part of a growing movement of businesses that are changing the game!

PPC: Feels recently revamped their services a bit. Could you tell us about that? 

Feels: We’ve made some exciting updates at Feels! Our services are now 100% digital, which means you can send and receive Feels easily via email or text. It’s all about making the process faster, more seamless, and accessible wherever you are. No need for physical gifts or cards—just a simple, thoughtful way to give back to the causes you care about.

PPC: WILDCARD: What’s a question we didn’t ask that you wished we had? 

Feels: Great question! If I had to pick, I’d say, “What’s next for Feels?” We’re always looking for new ways to make giving back easier, fun, and impactful. Our pilot program is one example—by partnering with influencers and social media users, we’re helping nonprofits raise funds while rewarding influencers with perks based on how much they raise. It’s a win-win: nonprofits get more support, and influencers get to make a real impact. We’re excited to see where this new approach takes us!

Profitable Purpose Consulting is a full service culture and impact agency that specializes in B Corp certification. While they’re headquartered in Georgia and their heart is in the southeast, they work with clients around the world and have a network just as global. At PPC, it’s not just the certification, it’s successfully implementing every part of the process and telling the story of the good you do.