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If you’ve ever met Valencia Belle, you know that she is a woman on a mission. And that mission is a lofty one, to eliminate intergenerational poverty by eliminating student loan debt and making higher education accessible to everyone. Her Mobile, Alabama based business, SCHOOLS, works with students to increase their ACT scores to enable […]

BLD Southeast is less than one week away and we couldn’t be more excited. Why? Well, let’s start with the obvious. Our region has never. had. an. in-person. BLD! We’re overdue for a celebration–a celebration of our community, of our success, of our growth. We have B Corps popping up everywhere, turning former deserts into […]

Sitting at the Champions Retreat in 2022, there was one panel, and one story, that stood out. Pete Whish, Intrepid Travel’s North American Partnerships Manager, told those in attendance that there were 188 different certifications in the travel industry and that they only chose to get one, the B Corp certification.  Whish went on to […]

It’s hard to believe that the sun is already high in the sky and we’re halfway through another year–and halfway towards another holiday season. And while we love all of those Thanksgiving week holiday gift blogs, most companies are already making their lists (and budgets) and checking them twice. There are holiday party gift bags […]

Creating Your Annual Impact Report With an ever increasing focus on corporate transparency, community impact, and environmental action, it’s becoming increasingly important for all companies to set goals and share progress. This can be done with blog posts throughout the year, but more and more small and medium sized businesses are also releasing an annual […]

“Made from sustainable materials.”  “Environmentally friendly production process.”  “We’re committed to serving our community.”  “Employee centric policies and benefits.”  This list could go on and on. But these four statements, and the rest of the unwritten list, have something in common: they mean nothing and sound like everyone else’s. In a shifting business landscape, where […]

It’s Impact Report Time When we founded Profitable Purpose back in 2021, one of the first things we did was setup systems to track our important metrics. We built out a sales funnel with leads, likelihood to close, contract amount, and next steps. We set up a spreadsheet to track our expenses (we’ve since moved […]

This section of the B Impact Assessment (BIA) evaluates your business’ mission, ethics, and transparency. It rewards companies who regularly and formally consider, include, and legally protect their stakeholders when making company decisions. Getting started with the governance section of the BIA There are steps you can take to evaluate and improve your corporate governance. […]

This section of the B Impact Assessment (BIA) evaluates the way you treat your customers through your products and services, marketing, and the privacy of data and security.  The customer section also rewards companies whose products and services address social problems for or through its customers.   Getting started with the customer section of the BIA […]

The community section of the B Impact Assessment (BIA) evaluates a company’s overall impact on the communities they serve. On top of the obvious items, like charitable contributions, volunteer hours, and pro bono products and services, this section also takes a deep dive into the upstream impact a company makes by sourcing locally and hiring […]