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Creating Your Annual Impact Report With an ever increasing focus on corporate transparency, community impact, and environmental action, it’s becoming increasingly important for all companies to set goals and share progress. This can be done with blog posts throughout the year, but more and more small and medium sized businesses are also releasing an annual […]

“Made from sustainable materials.”  “Environmentally friendly production process.”  “We’re committed to serving our community.”  “Employee centric policies and benefits.”  This list could go on and on. But these four statements, and the rest of the unwritten list, have something in common: they mean nothing and sound like everyone else’s. In a shifting business landscape, where […]

It’s Impact Report Time When we founded Profitable Purpose back in 2021, one of the first things we did was setup systems to track our important metrics. We built out a sales funnel with leads, likelihood to close, contract amount, and next steps. We set up a spreadsheet to track our expenses (we’ve since moved […]

This section of the B Impact Assessment (BIA) evaluates your business’ mission, ethics, and transparency. It rewards companies who regularly and formally consider, include, and legally protect their stakeholders when making company decisions. Getting started with the governance section of the BIA There are steps you can take to evaluate and improve your corporate governance. […]

This section of the B Impact Assessment (BIA) evaluates the way you treat your customers through your products and services, marketing, and the privacy of data and security.  The customer section also rewards companies whose products and services address social problems for or through its customers.   Getting started with the customer section of the BIA […]

The community section of the B Impact Assessment (BIA) evaluates a company’s overall impact on the communities they serve. On top of the obvious items, like charitable contributions, volunteer hours, and pro bono products and services, this section also takes a deep dive into the upstream impact a company makes by sourcing locally and hiring […]

This section of the B Impact Assessment (BIA) measures and evaluates your company’s environmental footprint and the steps you’re taking to reduce it. It looks at the direct impact your company’s operations make on the climate, air, water, and biodiversity in the world around you and, if applicable, your downstream supply chain and distribution channels. […]

This section of the B Impact Assessment (BIA) evaluates what kind of workplace you’ve created for your employees, looking at pay, benefits, career development opportunities, engagement, and satisfaction.   Getting started with the workers section of the BIA The most effective way to improve the worker structure in your business is to work long term to […]

“I am looking to certify my company as a B Corp and I got your email from my wife. She told me you were the person to talk to in Georgia.” One email was all it took. And just like that, within days in fact, Profitable Purpose Consulting (PPC) was incorporated and born. Just like […]

That’s right. You deserve to be celebrated. You’ve earned it. In an era of greenwashing and wokewashing, where every company has a marketing team touting its commitments to the community, to diversity, to the environment, to its customers, nobody is standing out. And customers are growing increasingly confused and skeptical about which claims are legit […]