2024 Annual Impact Report

As we close the books on 2024 and look ahead to 2025, we’re excited for another year of working with incredible companies, founders, and teams–and helping them scale both their purpose and profit.

In spite of a challenging economic climate, 2024 was a year of impact related highlights for us, including our leadership roles on the boards of B Local Georgia, BLD Southeast, B Academics, and Keep Athens-Clarke Country Beautiful. We took litter cleanups to a new level, so much so that we introduced a new customer give-back program for 2025 that involves dedicated cleanups for all new clients.

2024 Highlights

Our highlights included 11 new B Corps, conferences and speaking engagements across the country, and hitting some home-town milestones with Georgia crossing over 30 total B Corps and hosting BLD Southeast. Corps and hosting BLD Southeast.

Intentional Spend

Vote with your wallet! That’s what we do, and we did even more of it in 2024, increasing what we spent with Black owned businesses, minority owned businesses, local businesses, and B Corps. While our spend with women owned businesses declined, we still hit our target for the year and will look to increase this number in 2025.

Our Clients

In 2024, we helped 11 companies certify as B Corps, with an average assessment score of 102.6. And we started 2025 another nine in the queue. 99.7% of our clients were purpose or impact driven orgs, and 68% of our clients had founders from underrepresented communities.

Giving Back

Wow! We really got after it last year, volunteering over 950 hours to everything from nonprofit boards to BLD Southeast to clean, ol’ fashioned trash walks. Our financial donations totaled 5.9%, and we’ve officially signed on to B Lab’s Impact Business Model 5% of Revenue commitment.

Environmental Advocacy

We are excited to once again be carbon neutral (Scopes 1-3), offsetting our home offices and work related travel. We also officially joined 1% For The Planet. And our cleanups removed over 5 tons of trash from our streets, preventing it from washing into our rivers, streams, and oceans. 

2024 Goals in Review + Good Business Advocacy Highlights

We hit the road a lot last year, stopping in some of our favorite spots like Birmingham, New Orleans, Cincinnati, Louisville, Asheville, Washington, DC, and Miami. But we didn’t let our advocacy get in the way of our goals–that’s a lot of green! And we’ll be back at it in 2025, spreading the message and possibility of a reimagined capitalism that works for everyone and for the long term. 

If you need a speaker, want to plan an event, or just think we need to come visit, please reach out to nathan@profitablepurposeconsulting.com

Questions about this report? Want to know how we did it? Need help making more intentional purchasing decisions? Thinking about B Corp certification? Let us know.