Nathan Stuck of Ad Victoriam Solutions: Demystifying B Corps

Episode Description

You may be familiar with C corporations, S corporations, or even Benefit Corporations. But what’s a B Corp? In this episode, we learn that B Corp is short for Certified B Corporation – a label only bestowed to for-profit companies that go through an independent certification process led by the nonprofit B Lab. B Corps represent “the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose”.

Nathan Stuck, Director of Culture & Strategic Impact at Ad Victoriam Solutions explains the ins and outs of becoming a B Corp from the rigorous process to the community of likeminded organizations. Nathan was introduced to the world of B Corps when overseeing his own company’s certification. His passion resulted in the founding of B Local Georgia and partnership with the University of Georgia to educate students on B Corps. Discover how B Corps build successful businesses while focusing on all stakeholders, not just shareholders.

The Understory Podcast discusses innovation, insights, and the future of sustainability. It features innovators, industry experts, and diverse voices who make our world more sustainable. For more insights, please visit www.theunderstory.io.

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